LinkedIn Done Right

LinkedIn Done Right

LinkedIn Done Right

LinkedIn Done Right

5 reasons you should be active on LinkedIn

5 reasons you should be active on LinkedIn

5 reasons you should be active on LinkedIn

5 reasons you should be active on LinkedIn

Dylan Fields

Social Media

Social Media

February 5, 2025

February 5, 2025

4

4

min read

min read

1 Billion Users. Are You Making the Most of LinkedIn?

Did you know that LinkedIn advertising can reach 13% of the world’s population? That’s a powerful opportunity—one that many professionals overlook.

As B2B marketers, we understand the value of LinkedIn. It’s where we connect, engage, and grow our brands. But LinkedIn isn’t just for marketers. Professionals across finance, HR, legal, cybersecurity, and countless other industries use the platform daily.

Yet, many are not leveraging it effectively.

Here’s a statistic to consider: less than 5% of LinkedIn’s 1 Billion users actively post content. The rest? They observe from the sidelines.

It’s understandable—getting started can feel daunting. But by not engaging, professionals miss out on valuable opportunities to:

  • Build a strong personal brand, network, and professional community.

  • Showcase their expertise, insights, and industry knowledge.

  • Establish a reputation as a thought leader in their field.

So, how can you use LinkedIn more effectively?

From understanding what makes a strong presence to knowing what to post and how to engage meaningfully, our marketer, Vivek, shares practical strategies for making LinkedIn work for you.

Now is the time to step forward and take advantage of the platform’s potential.

Five Reasons You Should Be Active on LinkedIn

  1. Your LinkedIn Profile is Your Digital Résumé
    Think of LinkedIn as your professional portfolio. It’s the place to highlight your achievements, showcase your skills, and demonstrate your expertise—all while expanding your network.

  2. A Hub for Industry Insights
    In today’s fast-evolving work environment, staying informed is essential. LinkedIn serves as a free platform for industry discussions, shared knowledge, and emerging trends, helping you stay ahead.

  3. A Platform for Meaningful Connections
    Success—both personal and professional—is built on strong relationships. LinkedIn enables you to connect, collaborate, and engage with like-minded professionals, opening doors to new opportunities.

  4. A Tool to Build Credibility
    Every industry values trust and reputation. By actively sharing insights and engaging in discussions, you establish yourself as a credible voice in your field, strengthening your personal brand.

  5. A Strategic Advantage for Your Career and Business
    Beyond personal growth, an active LinkedIn presence enhances the visibility of your employer and strengthens your professional standing. A well-optimized profile ensures that both you and your organization stand out.

What Does Good Look Like on LinkedIn?

Laying the Foundation: Get the Basics Right

Before you dive into posting content, take a step back and ensure your LinkedIn profile is fully optimized. Think of it as your professional storefront—first impressions matter.

  • Profile Picture & Banner: A high-quality, up-to-date profile photo and a professional banner image set the tone for your presence.

  • Custom URL & Headline: Create a personalized LinkedIn URL and craft a headline that clearly communicates your expertise.

  • Complete Your Profile: Ensure your work experience, skills, and featured content sections are detailed and up to date.

  • Visibility Settings: Set your profile to ‘public’ so your content reaches a wider audience.

Your About section is your chance to add personality to your profile. Instead of jumping straight into your services, introduce yourself, establish credibility, and explain how your expertise benefits others—without a sales pitch.

Define Your Personal Brand

What do you want to be known for? Whether it’s marketing, design, cybersecurity, or even a side passion like podcasting, choose one to three key topics and consistently share insights around them. A focused approach strengthens your presence and builds authority.

Hold Off on Posting—For Now

It may sound counterintuitive, but before publishing your first post, spend time building your network and engaging with others. Without an audience, even great content can go unnoticed. Here’s how to get started:

  • Follow Industry Leaders & Potential Clients: Use LinkedIn’s search feature to find and follow professionals in your field.

  • Engage With Content: Instead of lurking, actively like posts from your network to signal your presence.

  • Comment With Value: Go beyond “Great post!”—add insights, share experiences, ask questions, and spark conversations.

  • Expand Your Network: Aim to connect with at least 10 relevant professionals daily to strengthen your reach.

  • Start Conversations in DMs: Congratulate someone on an achievement, comment on a shared event, or respond to an insightful post. A simple message can lead to meaningful opportunities.

Once you’ve built engagement habits, you’re ready to start posting.

What Should You Post on LinkedIn?

If you’re struggling with content ideas, focus on three key categories:

  1. Educational Content: Share lessons learned, industry challenges, and answers to frequently asked questions from clients or colleagues.

  2. Engaging & Interactive Content: Experiment with polls, images, or short videos to capture attention.

  3. Authentic & Personal Content: Professionalism doesn’t mean being robotic. Share moments from your work, experiences, and even a glimpse of your personal side to build connections.

Need more inspiration? Consider writing about:

  • Mistakes you’ve made and the lessons learned

  • Frameworks or strategies you use

  • Predictions for the future of your industry

  • Insights and opinions on your field

  • Common industry myths and misconceptions

Best Practices for Consistency and Growth

  • Teach Something Valuable: Your content should provide insights or solutions to your audience.

  • Stay Consistent: Whether you post once a week or daily, choose a frequency you can maintain.

  • Engage With Others: Posting alone isn’t enough—continue liking, commenting, and messaging.

  • Develop Relationships in the Comments: Some of the most valuable connections happen through thoughtful discussions.

  • Inject Personality: Let your unique perspective and voice shine through.

  • Have an Opinion: Thoughtful opinions drive engagement, so don’t be afraid to share your take on industry topics.

By following these steps, you’ll establish yourself as a leading voice in your space—and unlock the full potential of LinkedIn.

1 Billion Users. Are You Making the Most of LinkedIn?

Did you know that LinkedIn advertising can reach 13% of the world’s population? That’s a powerful opportunity—one that many professionals overlook.

As B2B marketers, we understand the value of LinkedIn. It’s where we connect, engage, and grow our brands. But LinkedIn isn’t just for marketers. Professionals across finance, HR, legal, cybersecurity, and countless other industries use the platform daily.

Yet, many are not leveraging it effectively.

Here’s a statistic to consider: less than 5% of LinkedIn’s 1 Billion users actively post content. The rest? They observe from the sidelines.

It’s understandable—getting started can feel daunting. But by not engaging, professionals miss out on valuable opportunities to:

  • Build a strong personal brand, network, and professional community.

  • Showcase their expertise, insights, and industry knowledge.

  • Establish a reputation as a thought leader in their field.

So, how can you use LinkedIn more effectively?

From understanding what makes a strong presence to knowing what to post and how to engage meaningfully, our marketer, Vivek, shares practical strategies for making LinkedIn work for you.

Now is the time to step forward and take advantage of the platform’s potential.

Five Reasons You Should Be Active on LinkedIn

  1. Your LinkedIn Profile is Your Digital Résumé
    Think of LinkedIn as your professional portfolio. It’s the place to highlight your achievements, showcase your skills, and demonstrate your expertise—all while expanding your network.

  2. A Hub for Industry Insights
    In today’s fast-evolving work environment, staying informed is essential. LinkedIn serves as a free platform for industry discussions, shared knowledge, and emerging trends, helping you stay ahead.

  3. A Platform for Meaningful Connections
    Success—both personal and professional—is built on strong relationships. LinkedIn enables you to connect, collaborate, and engage with like-minded professionals, opening doors to new opportunities.

  4. A Tool to Build Credibility
    Every industry values trust and reputation. By actively sharing insights and engaging in discussions, you establish yourself as a credible voice in your field, strengthening your personal brand.

  5. A Strategic Advantage for Your Career and Business
    Beyond personal growth, an active LinkedIn presence enhances the visibility of your employer and strengthens your professional standing. A well-optimized profile ensures that both you and your organization stand out.

What Does Good Look Like on LinkedIn?

Laying the Foundation: Get the Basics Right

Before you dive into posting content, take a step back and ensure your LinkedIn profile is fully optimized. Think of it as your professional storefront—first impressions matter.

  • Profile Picture & Banner: A high-quality, up-to-date profile photo and a professional banner image set the tone for your presence.

  • Custom URL & Headline: Create a personalized LinkedIn URL and craft a headline that clearly communicates your expertise.

  • Complete Your Profile: Ensure your work experience, skills, and featured content sections are detailed and up to date.

  • Visibility Settings: Set your profile to ‘public’ so your content reaches a wider audience.

Your About section is your chance to add personality to your profile. Instead of jumping straight into your services, introduce yourself, establish credibility, and explain how your expertise benefits others—without a sales pitch.

Define Your Personal Brand

What do you want to be known for? Whether it’s marketing, design, cybersecurity, or even a side passion like podcasting, choose one to three key topics and consistently share insights around them. A focused approach strengthens your presence and builds authority.

Hold Off on Posting—For Now

It may sound counterintuitive, but before publishing your first post, spend time building your network and engaging with others. Without an audience, even great content can go unnoticed. Here’s how to get started:

  • Follow Industry Leaders & Potential Clients: Use LinkedIn’s search feature to find and follow professionals in your field.

  • Engage With Content: Instead of lurking, actively like posts from your network to signal your presence.

  • Comment With Value: Go beyond “Great post!”—add insights, share experiences, ask questions, and spark conversations.

  • Expand Your Network: Aim to connect with at least 10 relevant professionals daily to strengthen your reach.

  • Start Conversations in DMs: Congratulate someone on an achievement, comment on a shared event, or respond to an insightful post. A simple message can lead to meaningful opportunities.

Once you’ve built engagement habits, you’re ready to start posting.

What Should You Post on LinkedIn?

If you’re struggling with content ideas, focus on three key categories:

  1. Educational Content: Share lessons learned, industry challenges, and answers to frequently asked questions from clients or colleagues.

  2. Engaging & Interactive Content: Experiment with polls, images, or short videos to capture attention.

  3. Authentic & Personal Content: Professionalism doesn’t mean being robotic. Share moments from your work, experiences, and even a glimpse of your personal side to build connections.

Need more inspiration? Consider writing about:

  • Mistakes you’ve made and the lessons learned

  • Frameworks or strategies you use

  • Predictions for the future of your industry

  • Insights and opinions on your field

  • Common industry myths and misconceptions

Best Practices for Consistency and Growth

  • Teach Something Valuable: Your content should provide insights or solutions to your audience.

  • Stay Consistent: Whether you post once a week or daily, choose a frequency you can maintain.

  • Engage With Others: Posting alone isn’t enough—continue liking, commenting, and messaging.

  • Develop Relationships in the Comments: Some of the most valuable connections happen through thoughtful discussions.

  • Inject Personality: Let your unique perspective and voice shine through.

  • Have an Opinion: Thoughtful opinions drive engagement, so don’t be afraid to share your take on industry topics.

By following these steps, you’ll establish yourself as a leading voice in your space—and unlock the full potential of LinkedIn.

Written by
Dylan Fields

When not hard at work, Danny can be found enjoying the outdoors, seeing live music, and exercising. Danny is passionate about data-informed decisions and strongly believes in implementing cohesive measurement frameworks to ensure all media is accountable for driving business outcomes. Throughout his career, he has developed full-funnel media strategies to drive both Brand Awareness and Growth objectives. He also loves ideating and activating first-to-market opportunities for clients to help brands stay innovative and at the forefront of their vertical.

More articles by
Dylan Fields
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+91 6366 298 298

We blend together standout marketing strategies, create memorable branding, and deliver sleek web designs

Marketing Templates

Creative Bank

WIP

©

2025

Blend.

All Rights Reserved.

Designed with 🤍 in India & New Zealand

+91 6366 298 298

We blend together standout marketing strategies, create memorable branding, and deliver sleek web designs

Marketing Templates

Creative Bank

WIP

©

2025

Blend.

All Rights Reserved.

Designed with 🤍 in India & New Zealand

+91 6366 298 298

We blend together standout marketing strategies, create memorable branding, and deliver sleek web designs

Marketing Templates

Creative Bank

WIP

©

2025

Blend.

All Rights Reserved.

Designed with 🤍 in India & New Zealand

+91 6366 298 298

We blend together standout marketing strategies, create memorable branding, and deliver sleek web designs

Marketing Templates

Creative Bank

WIP

©

2025

Blend.

All Rights Reserved.

Designed with 🤍 in India & New Zealand

+91 6366 298 298

We blend together standout marketing strategies, create memorable branding, and deliver sleek web designs

Marketing Templates

Creative Bank

WIP

©

2025

Blend.

All Rights Reserved.

Designed with 🤍 in India & New Zealand