Portfolio
2023
Project Overview
JoyBless Healthcare is a dedicated NDIS provider in Australia, committed to delivering high-quality, compassionate care and support services that empower individuals with disabilities. They approached us with the need for a digital presence that reflected their mission and provided a seamless resource for participants and caregivers navigating the NDIS.
As a brand-new organization, JoyBless required a website that could establish credibility, guide users through complex processes, and serve as a trusted touchpoint for their community. While the final website did not go live, our collaboration resulted in a fully designed and developed platform showcasing user-first design and strategic thinking.
The Discovery
Our work began with an in-depth exploration of JoyBless Healthcare’s goals, target audience, and unique challenges. Key insights included:
Audience-Centric Needs: Participants and families often find the NDIS process overwhelming, so the site needed to simplify information and guide users with clarity.
Navigating the NDIS Journey: The site required an intuitive structure to educate users about JoyBless’s services and the step-by-step process of accessing care.
Reflecting Brand Values: The website design had to convey warmth, trust, and professionalism, aligning with JoyBless’s core mission.
Through stakeholder interviews, competitor analysis, and research into user behavior, we crafted a strategic roadmap for the website. Our focus was to create a platform that resonated with its users, built trust, and encouraged engagement.
Build & Launch
With the strategy in place, we designed and developed a website that embodied JoyBless’s commitment to empowering its community.
Custom Design Features:
A modern, inviting visual identity with uplifting colors, clear typography, and accessible design elements.
Thoughtfully structured content, including a Services page, a How to Get Started page, and a detailed FAQ section.
Trust-building elements like testimonials and organizational values to connect with users emotionally.
User-Focused Development:
Responsive layouts optimized for mobile and desktop devices to ensure accessibility for all users.
Built on a WordPress CMS, empowering the JoyBless team to manage and update the site effortlessly.
On-page SEO strategies to improve visibility and reach within the NDIS community.
Launch Preparations:
Despite the website not going live (its one of those things/clients where our synergies didn't match - everything is a learning experience), our team conducted extensive testing to ensure flawless functionality, including:Cross-device compatibility checks.
Performance optimization for speed and reliability.
